Nightly rates, occupancy benchmarks, platform strategy and how to pick a manager — the numbers behind an 8–12% gross yield.

Three structural drivers underpin short-term rental demand here:
The result is an environment where a well-run luxury villa can reach strong occupancy faster than in a saturated market.
Luxury villas, Kuta Lombok / Selong Belanak corridor, 2026.
| Season | Typical ADR ($/night) | Notes |
|---|---|---|
| Low (Feb–Apr) | $120 – $180 | Shoulder pricing, longer stays |
| Peak (Jul–Aug, Dec–Jan) | $220 – $350 | Strong international demand |
| MotoGP weekend (Sep) | $400 – $600+ | Often equals 3–4 normal weeks |
| Blended average | $160 – $240 | Depends on quality & management |
| Management approach | Typical occupancy |
|---|---|
| Independent, no professional management | 40 – 50% |
| Professional with active OTA strategy | 60 – 72% |
| Best operators | 72 – 80% |
A new, well-photographed luxury villa can reach 60%+ occupancy within about six months with the right operator — the management partner matters as much as the property.

The best operators run all major channels simultaneously:
Spreading across channels smooths occupancy and reduces dependence on any single platform's algorithm.
Operating a short-term rental in Indonesia requires a PT PMA with the correct KBLI code (55110 or 55194), NIB registration, and local tax compliance. Platforms such as Airbnb and Booking.com collect and remit Indonesian VAT automatically.
Established developers handle operational permitting. Be cautious of any developer who cannot clearly answer questions about rental permits and KBLI codes. See our PT PMA ownership guide for the full structure.
What net yield is realistic after costs?
After a typical 25% management fee, net yields run roughly 6–9% on a gross of 8–12%. Property tax (~0.5%/yr) and a maintenance reserve (~2%/yr) should also be budgeted.
How do I choose a management company?
Ask for current occupancy on comparable villas they manage, OTA listing screenshots, guest review scores, and a detailed fee structure. The quality gap between managers in Lombok is wider than in Bali, so due diligence here is critical.
Can I manage the villa myself remotely?
Possible but rarely optimal — independent owners typically see 40–50% occupancy versus 60–72% with a professional operator. The fee usually pays for itself in higher occupancy and ADR.
Samudra Villas — 2-bedroom off-plan villas with private infinity pool and ocean views, 15 minutes from the Mandalika circuit. Professional management connection included.
From €255,000 · Only 2 villas remaining
Rental figures are indicative estimates based on comparable market data and do not constitute a guarantee of income. Actual results vary. This page is informational only and does not constitute financial or legal advice.